Why Should You Use Social Media Marketing?
Or maybe we need to ask, Why Wouldn’t You?
The number one benefit to using Social Media Marketing for your business is increased exposure. According to the Social Media Examiner 2015 Report, 90% of all marketers reported a significant increase in exposure for their businesses when using Social Media platforms.
So what does this mean for business owners? It means a low cost, highly effective way to get your band out to your targeted audience. This may sound relatively easy, but that is because it is true. Social media allows today’s businesses to not only connect with consumers, but it provides the tools needed to make sure you are connecting with the right consumers. Would you advertise anti wrinkle cream to a high school football team? How about advertising sports memorabilia to someone who only collects vintage tea pots? Too many times businesses use generic methods of advertising, hoping their products and services will reach the right consumer.
Imagine the time and money businesses would save if they could market only to those who would be interested in their product or brand. Social Media ads and campaigns give us the ability to do just that. As we go further into the world of social media marketing, I will explain in more depth the range of custom and targeted audiences, demographics, and building the right ad campaign.
So now that you know why Social Media Marketing is right for your business, the next step is where to start.