Which Social Media Platform is right for your Business?
Step 1- Finding your target Audience
Even though there are dozens of different Social Media platforms on the web today, most of us are only familiar with a handful of them. So how do you decide which platform is right for you?
Some companies find it beneficial to use multiple platforms for their SMM (Social Media Marketing). Although they are generally larger companies who have a wider, more diverse customer base, that does not mean smaller business cannot do the same. The best way to decide how your SMM will be the most effective, is by first figuring out who is your target market. By taking the time to figure out this key factor, you will save yourself time, money, and a lot of headache.
Figuring out your target market is easier than most businesses think. If you answer a few questions, you can find your market rather quickly.
1- What product or service do you provide? Although this sounds like an incredibly obvious and simple question, it may not always be clear cut as you think. Take for example our company, Lawrence Technology Services. To many, that may just sound like a company that only deals with computers. But we also build websites, managed IT systems, SMM, and many other very useful services. It can get a bit cloudy when your company or business provides more than one product or service. So take some time to determine what it is you have to offer.
2- What problem does your product or service solve for your customer? The driving force for someone to purchase a product or service from a business is to solve a problem. Whether someone has a virus on their computer or maybe they need to find the perfect cake for their daughter’s graduation, consumers everywhere have problems that need to be solved. So now that you know what product or service you provide, now you have to decide how you can use it to solve a problem.
3- Why your product or service? Now that you know What your product or service is and you know Who is needing it, It’s time to decide Why should they use your business. Not everyone is the ideal customer, and this is where you really define your audience. For example, if John Smith broke his laptop, why would he take it to you over another business? Some reasons may be your location, price, or maybe John can’t get out and you offer remote support. These are some of the reasons why your product or service make John your target audience.
Once you have gone through and answered these three questions, you should have a much better idea of your target market. You can now start streamlining your advertising, saving yourself time and money.