Don’t Just Yell Blindly Into the Crowd, Target Your Audience
Whether you want to start a new business or take your current one to new levels, publicizing it online will be essential. Using the Internet to market your business may be new territory for you. It begs the question: How do I market my business online?
The first step may seem obvious, but you would be amazed by how many business owner overlook it or just don’t want to deal with it. You need a website. Your website is the anchor of your online presence. Which platform should you use to build your website? We like to use WordPress. There are others, such as SquareSpace and Wix, but WordPress is best for customization and portability of your website. Next you want to put social media to work for you. Facebook and Google both have robust advertising tools. They help you create effective ads, yes, but the true beauty of them is how they help you target your customers.
In the video and slide show below, Tom shows you the ins and outs of using websites, social media, and SEO/SEM to best promote your business. Check them out and let us know what you think.
Here are the presentation slides if you are following along with one of our live events.